University of Illinois DSP Seminar on 9/21/2005 ABSTRACT: Flexible Multi-Media SOC Platform Thanh Tran, Ph.D. Hardware Productization Manager Texas Instruments Inc. ABSTRACT: One of the biggest challenges designers face as they approach developing today’s increasingly complex multimedia systems is determining the appropriate mix of processing elements to use to optimize the three Ps: system performance, price, and power consumption. The SOC (system-on-a-chip) integration that makes today’s innovations possible often involves combining different processing elements on a single device. These elements can include programmable functions, such as general-purpose (usually RISC) microprocessors, DSPs, and accelerators. Because all of these elements are available as dedicated devices or as a single SOC, evaluating trade-offs among them and determining how to most effectively use them, can be a source of considerable difficulty. This talk outlines the hardware and software frameworks Texas Instruments Inc has done to enable rapid prototyping of your algorithms and/or new product concepts. BIOGRAPHY: Dr. Thanh Tran has 20 years plus of experience in audio, video, computer and communication systems design and is a Hardware Productization Manager at Texas Instruments Incorporated where he is leading an embedded systems team to assist customers and to develop reference designs and frameworks for high speed DSP/SOC systems. He has held other senior design positions at Compaq Computer, ReplayTV, Eagle Wireless Incorporated, Bose Corporation and Zenith Electronics Corporation. Tran is an IEEE Senior member and currently serves on the Texas Instruments Developers Conference Advisory Committee and the IEEE System-On-Chip Organizing Committee. He has published over 14 technical papers and current holds 18 issued patents related to designs of video, audio and communication systems. Tran’s doctoral research led to a creation of innovative and patent pending methods to reduce electromagnetic interference and of a startup company, X-EMI, in Austin, Texas. He is currently an adjunct faculty member at Rice University where he is teaching a graduate electrical engineering course in digital audio and video DSP systems design. Tran received a BSEE degree from the University of Illinois at Urbana-Champaign, Illinois and Master of Electrical Engineering and Ph.D. in Electrical Engineering degrees from the University of Houston, Houston, Texas.